Augmented Reality is the new buzzword and many businesses and consumer techs are using it for their serious business. Here we will see how AR is revolutionizing the customer experience.
What is Augmented Reality in Layman terms?
Augmented Reality is a technology that allows you to augment real-world objects and enhance your experience with information in form of texts, images, videos, or graphics.
It does not create a completely virtual environment that separates you from the real world, it kinds of heightens the real-world experience with the help of hardware such as sensors or cameras.
AR Market is growing at a rapid speed and is in safe hands as tech giants like Google, Apple, Microsoft are pouring billions into it. We will cover Top 6 Industries where AR is creating a large impact.
Video Games & Entertainment Industry.
Augmented Reality loves Video Games & Entertainment. The success of Pokémon GO encouraged game development companies and entrepreneurs all over the globe, and dozens of AR games appeared.
AR is not only limited to video games, in other forms of entertainment such as Music, Movies, theaters, social media applications, we can also see AR. For instance, the reason for the success of Snapchat is AR. Snapchat filters allow you to add a number of features to your face while recording a video. These all are possible with AR with AI.
Games and Entertainment industries are leveraging Augmented Reality to make their games and process better and are providing their customer better user experience. In the next few years, we will see more advanced Games, TV Apps, Music, and Social Apps that will be based on AR.
Retail Industries:
One of the top Industries where AR has its most impact is Shopping. It has completely changed the way we shop- online and offline
If we talk about recent changes, Covid-19 has supercharged many things virtual, reports suggest that the pandemic has accelerated the shift to digital shopping by roughly five years and AR is playing a vital role in it.
Many brands from different industries such as furniture, cosmetics, clothing are launching their AR-based Apps to provide a Virtual try-before-you-buy” experiences to their customers, for all types of products and brands.
For example, IKEA launched a new AR App for its users, any user can upload an image of their room and select any furniture they want to try. The app scans the room and virtually places the furniture inside the room, anywhere users want. This allows users great flexibility, users can place furniture wherever they want, the select color they like, its sizes, and see how that piece of furniture really looks.
Similarly for cosmetic industries, with the help of best augmented reality companies, brands like Loreal, Mac, Sephora have launched their Virtual Try Apps, users can easily upload their image and select a product they want to try. With the help of Face recognition and AR, App detects the facial attributes like eyes, lips and apply that product to the image. Users can see how a particular product looks on them.
So much flexibility makes it easier for their customers to buy their products. And that’s why L’Oréal’s Virtual makeup experiences have doubled then website engagement time and tripled the conversion.
Augmented Reality In Healthcare:
Healthcare is one of the early adopters of Augmented reality. AR is used in the healthcare Industry across the world today. It’s becoming more accessible and affordable for different parts of the healthcare system.
With the help of Augmented Reality technology, doctors are able to view 3D representations of the patient’s anatomy, They can enter their CT Scans and MRI data into an AR headset or compatible AR Apps. Then, overlay specific patient anatomy on top of their body before going into surgery.
It helps them understand the patient better and is likely to improve the accuracy and outcomes for patients.
Augmented Reality Development can also help medical students, nurses in their education, and training by rendering a three-dimensional human. It would help them to understand better how the human body works.
AR for Manufacturing & Industrial Business:
AR App company can implement Augmented Reality in the manufacturing business in many ways, from helping them create a new design, to providing a better safety experience to their employees.
With the help of AR, product designers can quickly iterate on designs and model them in a 3D space, saving time and money. At the same time, it can help to create a safe workplace, especially for newcomers by providing the necessary updates and information about protocols, equipment, and procedure without wasting additional resources.
In short, opportunities are limitless, and AR with the Intenet of Things( IoT) and AI can create magic and make the whole process easy, automated, safe, and controlled with few clicks.
AR in Real Estate:
Augmented Reality is also changing the way people buy, sell their real estate properties. Augmented reality brings a new way for clients to not only view a property but experience the property, too.
Just like Virtual Try-on, real estate agencies can create a 3D view of their properties or Indoor navigation for large buildings such as Malls, allowing clients or visitors to see the property in detail without actually physically visiting it, or by providing better navigation, saving both the time and money.
App development company can also integrate AR App with advanced features such as QR Code scanner, Audio/Video call to make it more accessible and easy for clients to directly call agencies or to know more about the property.
Augmented Reality for Enterprises:
Any Enterprise which offers hardware or home appliances, they can implement augmented reality to provide their customer quick and easy experience with AR-based Remote Assistance Apps.
These kinds of apps can also be used in multiple industries such as Oil and Gas, Manufacturing internally to manage and train their resources effectively.
Such kind of Apps uses AR along with Streaming services allowing users to connect remotely and collaborate with each other in a better visual and effective way.
Author’s Note:
Companies that want to stay competitive and on the top should at least consider where AR can fit in their business. It’s a powerful technology and has the potential to change how businesses work.
You can sit with any top augmented reality company and discuss how AR can help you in your business, you can launch AR App for your consumer to provide them a unique experience, or you can use it internally to make your designing process more creative, train your employees quickly or use it to create a model of your plants/warehouse to manage it remotely.
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